Louis Vuitton : Big, Old & Young
After showcasing his Fall 2010 runway collection in Paris, where voluptuous women became the spotlight, Marc Jacobs is stirring yet another inception. He has casted models with ages ranging three decades for his Louis Vuitton advertisements this fall. It is clear that Jacobs is trying to not only expand his sizes, but also his audiences’ age bracket. This is another example of Jacobs’ ability to dominate the market as well as fill voids within the fashion industry.
Here is the fall campaign for Louis Vuitton. The shoot is a nod to the1950′s and the images are set inside backstage dressing rooms. Christy Turlington, Natalia Vodianova, and musician/model, Karen Elson (all models that range between ages 20 and 40), each own their personal ambience in these photographs. The glow from the yellow lighting, next to the youthful elegance of each model, gives off a very cinematic and socko appearance. Moreover, the accessories and attire worn in this shoot were styled perfectly. Though many of the details and printing techiniques are very modern, the color and styling help to evoke a retrograde appeal. The shoot was shot by Steven Meisel and the incredible styling was done by Karl Templer. These images are sure to be in tremendous circulation this fall.